Over a decade and billions of downloads later, Rovio’s entry into the cellular gaming house has developed right into a cultural phenomenon. Indignant Birds branched out into TV sequence, merchandise, and even movie. However it began with one deranged fowl.
Its easy but nuanced gameplay mechanics had your complete world’s consideration again of their heyday. After 51 video games that did not ship, chapter stared Rovio within the face again in 2009. In desperation, they went again to the drafting board. Sport designer Jaakko Iisalo labored on a sketch of a fowl, one with a nasty disposition. And the remaining is historical past.
We received to talk with Michel Strömbeck, Artwork Director at Rovio, after his session at IGDC 2022. He went deep into the event of Unhealthy Piggies 2, a recreation not too long ago introduced by Rovio. Michel mentioned how the artwork staff thought-about a number of approaches and the way suggestions formed the artwork type of the upcoming title. His session on marketability testing included bipedal pigs, a primary for the video games.
SUPERJUMP
Inform us slightly bit about your journey and work.
MICHEL
Properly, it began 12 years in the past. I didn’t know what I wished to do. I used to be truly finding out programming earlier than going to school. And I attempted out 3D and was like “You may get paid for this?” That was superior and I wanted to do that. After which I went off to school. I landed a job within the Fb market, extra just like the cellular market of the instances. I’ve been persevering with to work on cellular video games. I labored on a number of IPs however I additionally took a detour to work on AAA titles. That was enjoyable as effectively however I finally got here again to cellular.

SUPERJUMP
Indignant Birds is just about a legacy IP at this level, with years of video video games below its belt. What ideas information your work as you construct the subsequent entries within the franchise?
MICHEL
Nice query. I feel it’s about respecting the model and actually respecting the viewers that loves the model. You need to perceive why they love the model. After which you’ll be able to develop from there. Personally, storytelling and forming a visible connection are essential. It’s about layers.
Make issues much more fascinating by including layers to a longtime idea. The artwork path from ten years in the past? Increase on that. Make the buildings and characters much more interesting to gamers. All the time fine-tune the standard to be on high of the model. And don’t maintain something expensive, particularly as an artist. But when it’s essential to the viewers, hold it however present them how one can construct on it.
SUPERJUMP
What are you able to inform us in regards to the new video games Rovio introduced not too long ago?
MICHEL
I’m at present engaged on Unhealthy Piggies 2. We’re at present increasing its world as artists and specializing in what we need to do with the IP for our video games from an artwork perspective. I feel you’ll like what you see. I can’t share too many particulars however I feel the followers will adore it.

SUPERJUMP
Throughout your session on marketability testing at Rovio, you talked about bipedal piggies. I discovered the concept somewhat fascinating. Has the staff come to a consensus relating to implementing it in Unhealthy Piggies 2?
MICHEL
Sure, we’ve. It’s one thing we’re exploring. You by no means know the way issues will find yourself at launch although. We may make the pigs spherical. It’s all the time revertible if it doesn’t align with our targets. However we’re trying into it as a result of it’s simpler to customise and lets the piggies be extra expressive. That applies to each your character and the NPC pigs you’ll encounter alongside the best way.
SUPERJUMP
What’s that one query you’ve got all the time wished to reply in an interview?
MICHEL
I adore it when folks ask me about my preferences relating to gaming. I’m just about the other when it comes to who Rovio’s video games are geared in direction of. I like deeply difficult video games that put your mechanical expertise to the take a look at. That’s why I discussed private bias throughout my speak. It’s one thing you have to be conscious of.
SUPERJUMP
As an Artwork Director, what recommendation would you wish to share with these aspiring to enter the videogame business?
MICHEL
Be decided. By no means hand over. Goal studios that you just need to work at. Do your very best in your first software. Once you hold making use of to the identical studio, the system is telling them whenever you do this. Give it your finest shot.
You need to confidently be capable of say that you are able to do what the artists at that studio are doing. And it’s best to have a portfolio that may catch my consideration as a hiring supervisor in 5 seconds. If I don’t see an fascinating thumbnail, I’m going to say no. It’s all about capturing one’s curiosity within the first 5 seconds.
SUPERJUMP
We’d wish to thank Michel for generously making time for us. And finest needs to Rovio for Unhealthy Piggies 2 and past.
Keep tuned to SUPERJUMP, we’ve received a complete slate of superior interviews deliberate so be sure to test again frequently and hold watching our social media as effectively!
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