156 – Las Vegas Market Live: Dann Foley


Las Vegas Market Dwell: Dann Foley

Right now in The Lounge, Nick talks with Dann Foley LIVE from the Phillips Assortment Showroom at Las Vegas Market. Dann talks about how inside design entered his life as a child, about how he runs his enterprise with a workers of three, and he provides YOU recommendation for a profitable life and profession.

Attending to Know Dann

Dann’s favourite style accent is a blazer, he wears them on a regular basis, even whereas residing within the desert. His favourite trip spot is Paris, which he calls his different residence. To cite Audrey Hepburn, “Paris is at all times a good suggestion.” Dann has multiple room that he wouldn’t placed on Instagram as a result of he prefers his privateness… he doesn’t put any inside photos of his residence up on social media. When requested beer, wine, or cocktail, Dann chooses “none” as a result of he doesn’t drink and he by no means has. Dann solely drinks water: residing in Palm Springs, the place this summer time the temperature reached 122 levels, you merely can’t depart the home and not using a bottle of water. Ingesting water on a regular basis can also be actually good for the pores and skin.

Dann is gone for a minimum of a part of each month, touring about 45% of the yr. His favourite place to journey for enterprise is Vegas Market as a result of there may be at all times one thing to do. When touring, he can’t be with out his footwear. Although Dann has achieved lots in inside design, he believes that there are nonetheless extra plateaus to climb and at all times extra to do and be taught.

How Dann Began in Inside Design

Dann has at all times had an curiosity in inside design. His mother loves to inform the story that when he was a child, his dad and mom have been afraid to exit to dinner as a result of he would at all times rearrange the furnishings after they left the home. In consequence, his dad and mom made certain he went to design college and received his diploma. Dann went to Drexel College in Philadelphia. The thought of design college there may be:’ if you happen to don’t have good style, we will’t educate it to you.’ They present you all the pieces you’ll want to know as a way to work as knowledgeable within the business. At Drexel, he went to high school year-around and labored within the business for a paid place. Dann was given an interview for this job via their placement workplace. He labored on the design agency whereas at school and when he graduated he was provided a job there, however turned it all the way down to pursue his personal enterprise.

Dann has at all times appeared actually younger. When he graduated from his college he met up with some shoppers, the builder and the overall contractor, walked into the assembly and everybody’s jaws dropped. He appeared too younger to be the designer. His very first consumer was a pal of his dad and mom whom he labored with whereas he was nonetheless at school to get further credit score for his diploma. Dann’s first consumer outdoors of college was a developer, who constructed resorts. 

The Enterprise Right now

Dann’s agency known as Dann Inc., they’re primarily an inside design agency, although at present he would name Dann Inc. a way of life design enterprise. Over time, while you become involved in doing somebody’s residence, shoppers love having the total expertise. Dann Inc. delivers a really private contact, they weren’t simply giving folks rooms, they have been giving them a complete new life. Dann has by no means simply carried out a single room for a consumer as a result of afterward, the consumer will need their complete residence carried out, proper all the way down to their closet and the wardrobe. Dann Inc. will even plan the events to indicate off the consumer’s new residence, from designing the invites to doing the catering menus and wardrobes. 

Dann launched his personal product line, Dann Foley Way of life, about 4 years in the past. It coincided with the NBC’s premiere of American Dream Builders, hosted by Nate Berkus. Dann’s first product launch was with Phillips Assortment. He has a model new assortment being launched at Excessive Level this October. His merchandise are about folks with the ability to take his items and layer them with your individual items of artwork. These are collections you’re imagined to play with and make your individual.

Dann solely has three full-time workers members and everybody else is on an ‘as wanted foundation.’ Dann does all the pieces along with his enterprise accomplice Beau Stinnette. Beau works immediately with the design shoppers and he permits Dann, to be Dann. About half of Dann’s job is public appearances. His line consists of all the pieces from equipment, to wall artwork, to mirrors, lighting, furnishings, upholstery, rugs, outside furnishings, and extra! This yr, Dann has made his first look on The Evine Channel. His third workers member is an assistant that they each share. Working with such an intimate workers issues can get chaotic however, it doesn’t matter what the state of affairs is his crew at all times stops working at 5:00, as a result of there isn’t any drawback so massive that may’t wait till the following day. He says this is essential as a result of he’s labored seven days every week earlier than, worrying about each final element and issues he had no management over, like supply instances. He discovered that there’s nothing extra essential in life than perspective.

As beforehand talked about, Dann isn’t residence more often than not, so he pays somebody to scrub his bathroom however, when it comes all the way down to it, and it has, he’ll clear his personal consumer’s bathroom to make an ideal reveal, making it his least favourite hat to put on at work. Dann’s favourite hats to put on at work are the presenting hat and the reveal hat. He nonetheless will get shoppers from knocking on doorways, schmoozing, and kissing their butts. He says that no quantity of promoting will ever make up for the one on one potentiality of getting a job. He can inform shoppers to go their web site first, after which see in the event that they nonetheless actually need to work with him. Dann’s web site exhibits a big selection of labor from modern to trendy to conventional or traditional interiors.

He says that probably the greatest issues you are able to do is align your self with a extremely good realtor as a result of they’ll at all times have a brand new consumer. If you wish to do extra and license your self, the perfect factor you are able to do is attend markets. If you happen to spend cash in a showroom frequently, make sure that they know who you’re. Relationships and communication are key to succeeding within the enterprise, Dann states. The best option to defuse any state of affairs is to easily say, “I’m actually sorry, I dropped the ball,” and provides a honest apology and transfer ahead.

Dann considers himself an issue solver and he loves doing it in his job day-after-day. Dann doesn’t consider in telling everybody how profitable his enterprise is since you by no means know when it may all simply be taken away. He considers himself fortunate to have all of the enterprise that he has and he actually loves what he does. Dann trusts social media greater than any advert on the market in relation to PR for his enterprise. He’s on the level the place many of the PR involves his enterprise by itself, however his firm doesn’t overlook to say themselves from time to time. He says the one factor you need to learn about social media is that there are an increasing number of folks utilizing Instagram day-after-day than there are on all different platforms mixed. If you happen to suppose you solely have time for one social media, use Instagram. On Dann’s Instagram, they submit about design inspiration and residing properly. A few of his tricks to residing are so simple as sweeping your step and making your mattress.

Dann’s Recommendation

Dann has been designing for 30 years. Some recommendation for his youthful self can be to belief your intuition! There’s system to design, you intend it and you then execute it. At first, Dann discovered it laborious to say no to the consumer, however then he thought to himself… the day the consumer is okay with Dann coming into their workplace and doing their job, the consumer can do Dann’s job. Dann says, nobody will ever fireplace you for doing all your job the mistaken method.

Recommendation for younger designers is to at all times carry your pill together with your portfolio on it, regardless of the place you go. Whether or not or not it’s only a college venture, submit it on Instagram as a result of that method you’ll at all times be able to go and have printed materials in your pocket. A great way to look at tendencies in inside design is to regulate style as a result of it’s continually altering. Style will then affect the house. Additionally, it’s a good way to regulate colours and patterns that can discover their option to residence design in 12-18 months. Everyone loves colour however typically it takes a designer to get the consumer comfy with it. If the consumer doesn’t like a paint colour, it a lot simpler to vary out than a $12,000 couch, so simply change it. As designers, we make the alternatives to get the whole image to return collectively, and if you happen to don’t get that piece of furnishings a consumer needs, simply transfer on, so simply hold shifting ahead.


Benjamin Moore If you’ll want to specify a paint colour or two, remember to use Benjamin Moore and make certain that your contractor is utilizing the right colour supplies that you’ve specified.

Design Supervisor They’ll make it easier to get all your paperwork and invoicing collectively. It’s tremendous easy, environment friendly, and low price.

Porcelanosa They’ve showrooms all around the world! They’re identified for his or her ceramic tile merchandise however additionally they have stone and LVT product,s in addition to kitchen and bathtub merchandise, taps, bathe enclosures and extra.

Benchmade Fashionable You possibly can order a sofa by the inch and it’ll come to you inside two weeks!!!

ICFF Miami – Oct 3 – 4

IDS – Oct 13 – 16

Excessive Level Market – Oct 14 – 18 For a listing of occasions Nick can be taking part click on HERE.

BDNY 2017 – Nov 12 – 13

KBIS – Jan 9 – 11

Wrap Up

If you need to listen to extra episodes, please go to us on iTunes or on our web site at TheChaiseLoungePodcast.com. Lastly, discover The Chaise Lounge on Instagram, Fb, and Twitter or submit a evaluate on iTunes, you could even hear your evaluate learn reside on our subsequent podcast. With that mentioned hold dreaming massive, and hold designing a terrific design enterprise. See ya!


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